Get to know the APFA's Lead Instructor, Paul Cascio*
"The Guerrilla Framer"
In a career spanning three decades, Paul has been one of the industry's leading columnists, and its most experienced and respected instructor. His straight forward, no-holds-barred style has made him a trusted and valued friend of framers everywhere.
Read the latest Guerilla Framer article - Click Here
Don't forget to order Paul's award winning DVD set, "How to Start Your Own Picture Framing Business" Link
The Guerrilla Framer Articles |
Title |
“Building a Framing Empire” |
Buy Almost Anything At Wholesale Prices |
Completing the Work Order |
Convert Prospects Into Customers |
Customize
Your Customer List |
Developing an In-house Mailing List |
Eight Magic Words |
Get Your Share of Corporate Sales...I Did |
Guerrilla Advertising Basics |
Guerrilla Advertising Tips |
A Guide To Buying Equipment For Your New Business |
Have You Hugged A Basement Framer Lately? |
Heat Up Spring and Summer Sales |
Help! Smart Hiring In A Tight Labor Market |
The Hiring Edge |
How Much Is the Business Worth? |
How to Get Publicity for Your Business: Part I |
How to Get Publicity for Your Business: Part II |
“I Saw Your Ad on the Radio” |
Increasing Efficiency Over the Holidays |
Is a Second Location for You? |
Is Your Business Marketable? |
Is Your Team Ready for Fourth Quarter Action? |
“It’s What You Learn After You Know It All That Really Counts” |
Length vs. Chop: It All Depends |
Loyal Customers Produce Life-long Profits |
MAThematically Speaking, The Most Important Sale You’ll Make |
More Products, More Customers! |
No Deposit, No Return |
No Pane, No Gain |
Ooops! Delivering Bad News to Your Customer |
Pricing For Profit |
Psychometric Testing: Hiring Decisions Made Easy |
Qualifying The Retail Customer |
The Quick Quote System |
Quick Quote II: Make Your Own |
Radio Advertising Can Put Your Business in the Driver’s Seat |
Recession-Proof
Your Business |
Resolutions for a Profitable New Year |
Ringing Up Sales |
Sales Psychology at the Design Counter |
Target Your Advertising |
There’s
Gold In Your Stockroom! The Ins and “Out” |
Times Are Tough, Let Your Landlord Help |
Tune-Up Tips To Improve Performance |
You’ve Got A Friend At the SBA |
What’s the Difference Between Advertising And Marketing? |
When Good Framers Make Bad Frames |